​Supporting South Carolina Black Pride

Supporting South Carolina Black Pride

Each year, South Carolina Black Pride draws in thousands of lesbian, gay, bisexual, transgender, questioning, + (LGBTQ+) people and their allies from across the state as well as North Carolina and Georgia to attend our pride week events in Columbia, South Carolina, that promote diversity, unity, and culture.

As we embark on each upcoming pride year, we openly invite businesses, community organizations, and interested community partners to become sponsors of South Carolina Black Pride. We are always looking for selfless contributors to make SCBP events and programming a success. Additionally, sponsorship is a great way to support our organization while increasing the following of your brand in the community at large.

Embracing all communities, both locally and statewide, South Carolina Black Pride is fully committed to illustrating diversity and inclusivity that celebrates and promotes its history along with future prosperity for all people. Through carefully developed goals and objectives for educational workshops and programs leading up to, and during Pride weekend, we seek to raise awareness and enlighten others about LGBTQ+ people of color, who are impacted by phobias and discrimination.
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South Carolina Black Pride seeks operating funds for two distinct reasons.  As dedicated stewards, we use most revenue raised to address our 6 Pillars of Pride, which includes education, health and wellness, youth & young adults, community involvement, political foundation, and unity. The second fund source is used to host the Pride Weekend Festival that consists of our welcome reception, community gala, cultural arts and wellness festival, and the unity picnic.

Why Support ??

Aligning yourself and your business or organization with South Carolina Black Pride is a matter of economics and good business practice. As the discretionary income of LGBTQ+ communities continues to increase yearly along with their open presence in the work and marketplace, sponsoring to SCBP introduces you to those communities that are fiercely loyal to businesses and providers who support diversity and equality.
  • A recent study shows that the LGBTQ+ population in the United States is roughly 18 million people and their buying power is more than $917 billion.
  • According to the Human Rights Campaign (HRC), over 300,000 
    individuals consulted the HRC’s Buying for Equality guide
    and mobile app to ensure that their money was spent


    at fair-minded businesses.
  • 47% of LGBTQ+ consumers are more likely to consider purchasing from a company that has advertisements tailored to a gay audience.*
  • Over 70% of gay and lesbian consumers reported that they have switched products and or service providers because they learned that the company supported the LGBTQ+ community or had LGBTQ+ friendly policies.*
  • 71% of LGBTQ+ adults are likely to remain loyal to a brand they believe to be supportive of the LGBTQ+ community, even when less friendly companies may offer lower prices or be more convenient.*
  • 74% of LGBTQ+ adults are likely to consider brands that support non-profits or causes that are 
    important to them as a LGBTQ+ person*
  • 87% of LGBTQ+ adults are likely to consider a brand that is known
    to provide equal workplace benefits for all employees*
​* RESEARCH OF WITECK COMMUNICATIONS / HARRIS INTERACTIVE STUDIES CONDUCTED IN 2010 & 2011

EXCLUSIVE SPONSORSHIP OPPORTUNITIES

T- SHIRT SPONSORSHIP - $1,500  ​
​PRIDE HOSPITALITY AREA $2,500
  • Name/logo on back of t-shirts 
  • Name/logo on sponsor banner/board
  • Name/logo on official event promotional material
  •  Logo and link to website on event email blasts
  •  Boosted social media post thanking you for your support 
  •  Cultural Arts & Wellness Festival Booth
  • Prominent banner placement in Hospitality Area
  • Inclusion of products/services in Hospitality Area
  • Complimentary booth at Cultural Arts & Wellness Festival 
  • Special listing as Pride Hospitality Area sponsor in SC Black Pride Guide
  • On-stage recognition during the Cultural Arts & Wellness Festival
  • Logo with link on SC Black Pride website (southcarolinablackpride.com)
  • One (1) full-page color advertisement* in the official SC Black Pride Guide
  • Three (3) VIP Sponsor passes to all SC Black Pride and partner events
​Crystal Gala $5,000
  • Name/logo
    prominently featured as the exclusive sponsor of the Awards Reception in advertisements and official SC Black Pride Guide
  • Product sampling throughout the event (if applicable)
  • Speaking opportunity during event program
  • Three (3) email messages with customized promotional messaging
  • Inclusion of products/services in event bags (if applicable)
  • Complimentary booth at host hotel, Cultural Arts & Wellness Festival and Picnic In
    The Park
  • Special listing as Awards Reception sponsor in SC Black Pride Guide
  • On-stage
    recognition during the Cultural Arts & Wellness Festival
  • Logo with link
    on SC Black Pride website (southcarolinablackpride
    .com)
  • One (2) full-page color advertisement* in the official SC Black Pride Guide
  • Eight (8) VIP Sponsor passes to all SC Black Pride and partner events

​SPONSORSHIP LEVELS